What is Marketing Media? Different Types of Marketing Media.

Marketing Media :Is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you want. did marketing media requires a developed strategy with measurable goals and includes. Maintaining and optimizing your profiles. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience. Responding to comments, shares, and likes, and monitoring your reputation. Connecting and engaging with followers, customers, and influencers to build a community around your brand. Digital marketing media also includes paid media advertising, where you can pay to have your business displayed in front of a large volume of highly targeted users.

Print
Newspapers, magazines, printed telephone directories and billboards all fall within the category of print media. Although many of these media outlets have dwindles in market penetration but retain key importance with certain demographic groups. yet a large number of consumers in rural communities and internet starved areas continue to depend on them.

Radio
A broadcast medium like radio can be extremely effective in reaching a key demographic. Because most radio stations are limited to a particular genre of music like pop, classical, urban or country, their listeners often possess similar characteristics.

Email Marketing
Email marketing has been an essential medium for marketing strategies since the inception of online marketing. The use of ads, newsletters and other content that is directly sent to consumers who have expressed interest in the product or business remains a very successful way of generating consumer interest and maintaining a relationship with customers.

Social Media Marketing
Social media sites like Facebook and Twitter have huge followings that present enormous marketing possibilities for businesses. The ability to gauge consumer interest in products There are considerable costs and challenges associated with the use of these platforms, but a highly successful social media marketing campaign can produce enormous consumer interest.

Mobile Marketing
Mobile marketing is an emerging form of marketing that is wholly dependent on the use of mobile devices like smartphones and tablets.  The growing popularity of this form of marketing is related to the trend line of a steep increase in number of consumers using their mobile devices to acquire marketing information and make online purchases or other online activities.